B-to-C Events

January 28, 2010

Calle Ocho 2008

IN LITTLE HAVANA the scene and smells were comfortingly familiar—the aroma of deep-fried foods and cigar smoke wafted Latino rhythms echoed and anti-Fidel signs abounded. Under an unseasonably warm 90-degree sun families sluggishly made their way to Eighth Street where the annual Calle Ocho Cuban festival promised cultural fanfare—and maybe more importantly free stuff from...

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January 28, 2010

Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years

Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an...

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January 28, 2010

MTV Promos Show With Pink-Clad Impersonators

Buzz Builders: MTV Promos Show With Pink-Clad Impersonators To drive buzz for MTV’s new reality show “Legally Blonde The Musical: The Search For Elle Woods ” the brand had 50 Elle Woods impersonators hitting New York City landmarks singing hits from the Broadway musical during a two-day stunt. “One of the main reasons for the...

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January 28, 2010

Steve & Barry’s Activates Laird Hamilton Paddle Surfing Promo

PR Stunts: Steve & Barry’s Hypes New Launch With Laird Hamilton Paddle Surfing Promo As a way to reach active male consumers and launch Wonderwall a new collection of surf and skate apparel inspired by big wave surfer Laird Hamilton retailer Steve & Barry’s had Hamilton paddle surfing around the Statue of Liberty in a...

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January 28, 2010

Mondavi Takes Revamped Program On The Road

Event Tours: Mondavi Takes Revamped Program On The Road Inspired by the success of its Crush in the City tour last year Robert Mondavi wines is taking its offerings on the road again this year with a revamped tour. Dubbed Discover Wine with Robert Mondavi this year’s tour has expanded beyond the Robert Mondavi Private...

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