B-to-C Events
Generate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.
Tapping Student Networks
State school sporting events have long been the venues of choice for marketers looking to make connections with coveted college student populations local fans and tightly-knit alumni networks. But the Big Ten is hardly the only game in town. This month we take a look at alternative student networks—accredited U.S. colleges often overlooked by marketers...
Memorable On-premise Events
Once upon a time nightlife events consisted of attractive men and women dropping into bars and nightclubs wearing tight t-shirts and armed with samples. But as with every other experiential niche the old reliable tactics don’t cut it anymore. Nightlife programs must engage for more than a night to hit the mark. Four keys to...