The Yard Puts Dickies Pants to the Test - Event Marketer

The Yard at the Voodoo Festival in New Orleans - Dickies Pants

The Yard Puts Dickies Pants to the Test

On Oct. 31, workwear brand Dickies wrapped up a mobile experience called The Yard at the Voodoo Festival in New Orleans in which consumers tried to destroy its work pants with sanders, razors and weed-eaters.…
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