B-to-C Events
Unconventional Wisdom
For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.
Bumbershoot: An Underground Fave Spawns Innovation
The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle sponsoring brands set up camp in an effort to grab a few minutes with finicky music lovers between performances by emerging artists and...
Summer X Games Goes Family-Friendly
Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...
Uniqlo Launches Underwear Using Human Vending Machines
Japanese clothier Uniqlo set up shop in the heart of Times Square on Nov. 18 to introduce its Heat Tech thermal underwear line to the U.S. From 10 a.m. to 1 p.m. New York’s huddled masses were invited to jump into a queue for a chance to receive a free pair of the brand’s signature...