B-to-C Events
The Power of Buzz
What it is what it ain't who's making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end of the playground to the other at lightening speed. It gets dished over coffee gushed about among friends and spread like...
Skyy Vodka Kicks Off Cross Country Taste Test
Skyy is so convinced its new 100 percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market that its inviting customers to try out the competition. Skyy Infusions’ Go Natural campaign—the biggest launch in the brand’s 16-year history—kicks off its mobile tour on April 1 in San Francisco. The touring vehicle a...
Siemens Brands Disney’s Spaceship Earth Ride
Disney’s Spaceship Earth ride at Epcot has relaunched thanks to a new sponsor—Siemens the German conglomerate. The grand opening of the updated attraction took place earlier this month.