B-to-C Events
Burger King Offers Up Apple Fries at Concert
As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5. Burger King in...
Jockey Promos Sponsorship Of The Underwear Affair
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles. The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair...
POM Tea Targets Health-Conscious Consumers
POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.” Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon...
Getting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive light. But just because a pop-up is more about making a splash doesn’t mean that brands should totally forget about...