B-to-C Events

April 6, 2010

AEP Takes Pure Energy On Tour

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.

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April 5, 2010

Brand Ambassadors 2.0

The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...

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April 5, 2010

Taubman Offers ‘Wicked’ Promotion

National mall owner Taubman has partnered with Broadway musical “Wicked” in a two-year program that will put displays and promotions in seven Taubman malls in markets where the musical will be on tour. The promo kicked off on March 12 at Sunvalley Shopping Center near San Francisco, then in mid-April will travel to Northlake Mall...

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April 2, 2010

Dove Chocolate Creates Indulgent Event

Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City’s Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city...

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