B-to-C Events

January 28, 2010

BMW’s Experiential Marketing Mix

For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of BMW has always been about connecting with buyers where they live letting them fall in love with the brand by...

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January 28, 2010

HSBC Brings The Wimbledon Love To U.S. For First Time

Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on...

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January 28, 2010

Starbucks Launches A Summer Taste Tour

Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’...

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January 28, 2010

Don’t Mess With Texas

SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.

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