B-to-C Events

Nissan Executes a Tour de Force for LEAF Launch

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To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is rebooting its four-year partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events,…

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Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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    Experiential Marketing Trend of the Week: Delivery Design

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
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    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  6. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  7. Swag That Works: The New Rules for Trade Show Giveaways
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    Experiential Marketing Trend of the Week: Commiseration Activations

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