B-to-C Events

The Army and Air Force Score Leads

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Every event marketer knows that lead qualification starts with data collection, but collecting the right data makes all the difference. Unfortunately, ticking off an “interested in more information”…

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This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

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    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

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    The 2026 It List: Recognizing the Top 100 Event Agencies

  5. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
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    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

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    Experiential Marketing Trend of the Week: Creator Summits

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    Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

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    Yahoo’s Explorers Society Rewards Attendees for Being Curious at Cannes