Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore CES 2026: Big Changes, Robot Grooves and More from the Show Floor Experiential Marketing Trend of the Week: Event Spas The Brief: Tailgate Trolling and Beast City