Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath Eight O’Clock Makes ‘Friends’ with Sitcom Fans Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials How to Take Your Event On-Air and Online