Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City Experiential Marketing Trend of the Week: Hotel Takeovers Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences How Brands Swapped the Runway for Pop-up Events During New York Fashion Week