Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Eight Ways to Make Your Events More Immersive—and Memorable The Brief: Gutter Parties and ‘Pollen PuttPutt’ Watch: January 2026 Experiential News Commentary The Brief: Delivery Runners and Color Seasons