Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy Women in Events 2025: Meet Ashley Jex Wagner The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City