Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event Special Report: Best Places to Work in Events 2019 Betting on the Farm: The Best of Bonnaroo 2019