Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation Experiential Trend of the Week: Virtual Try-ons The Brief: Charm Bars and the World Cup ‘Treatment’ Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’