B-to-C Events

July 6, 2010

Digital Staffing with Mountain Dew, Samsung

Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s brand ambassadors are all that, plus they are tapped into a network of online friends and fans that they are...

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July 1, 2010

Delta Dugout Scores a Run

Delta Airlines from June 18 to 20 activated Delta Dugout, an interactive experience for baseball fans at New York City’s Madison Square Park. The three-day event coincided with the interleague series between the Yankees and Mets known as the Subway Series and featured player appearances, baseball themed activities, live games and giveaways.

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June 25, 2010

Sensodyne Dental Health Spa Hits the Highways

GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational message about dental health to 11 high-traffic festival and fair events from May to October. It is traveling in a custom gooseneck trailer staffed by dental hygienists who will meet one-on-one with consumers to answer questions and offer advice about...

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