B-to-C Events
BET Inspires Viewers to Vote with High-tech Tour
The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers to vote for their favorite music artist, visit BET.com and watch this year’s awards show held June 27. The tour kicked off on June 17 in New York City and wrapped at the awards show in Los Angeles. In between,...
Familia Camarena Brings Tequila-infused Tacos to Los Angeles
New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los Angeles with free tequila-infused tacos to enable consumers to sample the tequila’s flavor without sampling the spirit, which is against the law. The tacos, created by local chef Sevan Azarian, are infused with Familia Camarena Tequila. The 120-stop tour began...
Then and Now: Location-Based Social Media
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine location-based social media, which we...
Qdoba Takes Tacos to Seattle Streets
Restaurant chain Qdoba is serving mini beef and pork tacos out of a vehicle inspired by traditional Mexican taco trucks at various stops in Seattle where street food served from mobile trucks has gained popularity in the last year. Since Cinco de Mayo through mid-July (a fall round is in the works), the truck has...