Beck’s, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer.
The event, which took place at Open…
![Pop-Ups add Sparkle to Beck’s Sapphire Launch](https://www.eventmarketer.com/wp-content/uploads/2013/02/SO_Buzz_Sapphire-1536.jpg)
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