B-to-C Events

B-to-C Events

January 28, 2010

How Co-Marketing Helps Keep Costs Lower

In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch...

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January 28, 2010

Renegotiating Truck Leases

So the time has come to cut some fat from your marketing budget but naturally you don’t want to lose any of your assets especially that branded tractor-trailer. Instead of ending or not renewing a lease on an old vehicle why not make that inventory work harder for you by renegotiating the lease agreement? You...

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January 28, 2010

Nine Best Practices To Improve Your Pre-Event Strategies

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick...

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January 28, 2010

Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program

Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing presence at schools nationwide. It currently produces annual plays at schools brings in high-profile celebrities and stations mobile dental vans at schools and other locations...

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January 28, 2010

Turning SMS Into Real-time Dialogue

Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.

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