B-to-C Events

B-to-C Events – Page 495 – Event Marketer

B-to-C Events

January 28, 2010

How Green Screen Activations Can Generate Leads

Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the...

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January 28, 2010

Event Design on a Dime

Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget...

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January 28, 2010

Companies are not listening to their customers

A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical than ever in the quest to retain customers and attract new ones.

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January 28, 2010

Going green by emulating Autodesk

SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing group must feel a bit like a meeting with Al Gore. The company has become an innovator in designing exhibits and events that leave little environmental footprint but still pack an awe-inspiring punch. Just one look at the brand’s eco-friendly plywood trade show booth and...

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January 28, 2010

Bacardi gets positive WOM to flow

LIKE THE PERFECT STORM positive word of mouth starts small and then builds momentum until it eventually takes on a life of its own. But how do you catch the wave harness its energy and use it to keep the flow of positive buzz moving in the right direction? Donna Meier senior partner at St....

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