B-to-C Events
Blue Moon Agave Nectar Launches at Street Fair
MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time in Sacramento, CA, at the GOOD: street food + design market July 7. The brand built buzz with a custom Agave Nectar mural created by local artists at the site of the popular market, which is set up to emphasize...
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...
Pilot Pen Mobile Tour Touts Mistake-Free Writing
Pilot Pen has launched a mobile tour to get its new FriXion (pronounced like “friction”) Clicker, a gel ink pen that erases without leaving smudges, into the hands of consumers. The tour, called “On the Road to Mistake-Free Writing,” launched on July 9 and will travel to 100 Walmarts and Office Depot stores across the...