B-to-C Events

With the mass-market release of 3D printers, drones and other tools that are transforming consumers into engineers, manufacturers and pilots, the Maker Movement, some experts say, could also become a catalyst for a new era in our economy. But beyond the economic implications, maker culture is also an influential platform for brand engagement. Enter Maker […]

Event audiences are changing. To intrigue your event's audience, try these event trends and get huge results. Learn more event trends at https://www.itagroup.com/insights.

Tim Owens will work to take Cramer’s growing activations portfolio to the next level by leading a team focused solely on this rapidly-expanding field within marketing.

Today Moderne Communications announced the addition of Chasin to the team to capitalize on the company’s winning trajectory within the ever growing experiential space. In the past year, Moderne has expanded their client portfolio with household names like Starbucks, Mountain Dew and McDonald’s. The increasing demands that this new business has brought required the appointment of a strong and proven leader at the helm of the experiential division.

Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters […]