B-to-C Events
SoBe Heads to Campus with Study Break Tour
In an effort to deepen its connections with college students, SoBe on December 2 rolled out a two-week sampling program to 42 campuses via three separate tours that hit the Midwest, West and southeastern U.S. The SoBe Study Break Tour, which was housed in three converted food trucks, brought sampling events and challenges, both officially...
EM Interviews Rich Varga
There are brand ambassadors and there are Marquee Brand Ambassadors—those top-tier representatives that are highly trained and deeply trusted to be the face and voice of the brand in even the highest stakes marketing environments. Rich Varga is the latter, a front-line brand evangelist charged with representing the style and chic of the Chivas Regal...
Hendrick’s Gin Lures Consumers into an Enchanted Forest
Hendrick’s Gin created an enchanted forest in San Francisco and New York to evoke the uniqueness of its product, which unlike traditional gin that’s infused only with juniper, also contains rose and cucumber. The forest environment tapped into the whimsical and curious heritage of the Scotland based-brand (sold in an apothecary-style bottle) with all sorts...
Chivas and Johnnie Walker Court Whisky-Philes
Who drinks top shelf whisky? Well, we know Errol Flynn, Jimmy Stewart and George Bernard Shaw did. Even Bogey famously regretted, “I should never have switched from Scotch to martinis.” While these iconic manly men helped establish the sense of class and style that Scotch carried with it decades ago, many whisky brands more recently...