B-to-C Events
Start-up Story: Livin’ La VeeV Loca
Carter and Courtney Reum are brothers and co-founders of the first carbon neutral spirit brand called VeeV, an alcoholic elixir made from sustainably harvested Açaí. The brothers dreamt up the product in 2003 on a surfing trip to Brazil where they first discovered the now ubiquitous berry. Five years later they left their jobs at...
Hertz Announces Live Nation Partnership
On Dec. 5, rental car company Hertz announced its partnership with concert promotions company Live Nation at an afternoon mini concert at Irving Plaza in New York City. Select fans and media were treated to a three-song set featuring Fitz and the Tantrums as well as food and beverages. The partnership is part of the...
Educational Charity TopSpin Serves Up Ping-Pong for Kids
Now in its third year, TopSpin, a ping-pong tournament and fundraising event for the professional sports industry, has expanded from New York City to include events in Chicago, San Francisco, and at least one other city, yet to be determined. On Dec. 8 in New York City, the group hosted more than 200 players and...
Google Endures Trial by Fire for Chromebook
Food marketers have always known that the best way to get consumers to buy their products is to give them a taste of their goods. Now, marketers in other categories are giving consumers a taste of their products, too, by putting them in their hands to see how they work and what they feel like....