B-to-C Events
Sailor Jerry Spices Up with Airstream
Spiced rum brand Sailor Jerry is taking its social media conversation offline with a cross-country music festival tour that features six branded Airstreams. The Colorado, Illinois and New York leg of the tour wrapped on Nov. 20, while the other three vehicles are visiting warmer climate events in California, Florida and Texas through the end...
Canon Hosts Project Imagin8ion Premiere
Canon on Nov. 15 held a red-carpet premiere at New York City’s Museum of Natural History to celebrate the launch of “When You Find Me,” a film inspired by eight winning photos submitted in an online user-generated contest that generated more than 96,000 entries. The film was shot with Canon DSLR products and is a...
Xbox 360 Teams Up with NFL
On Nov. 17, Microsoft’s Xbox division and the NFL announced a multi-year sponsorship deal that will make the game console brand the official partner of the NFL PLAY 60 youth health and wellness program. The partnership will seek to teach kids how to be active while having fun, courtesy of Kinect for Xbox 360.
Food Trucks Leverage Tasty Social Media
A Le Cordon Bleu trained chef running a food truck would have made most of us shrug with disbelief a decade or so ago when we associated these meals on wheels with unsanitary conditions and greasy fare.