B-to-C Events

B-to-C Events

January 28, 2010

Where Are They Now: Andrea Spiegel

February/March 2006 JetBlue Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a year filled with hundreds of events for the quirky friendly airline so many that she planned to tighten her seatbelt around fewer events and better activation for the same budget. Her flight plan: to find the common thread among programs...

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January 28, 2010

Where Are They Now: Julie Alonso

October 2006 Gap Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty...

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January 28, 2010

Where Are They Now: Deborah Wahl Meyer

November/December 2006 Lexus Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

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