B-to-C Events
Eastbay’s Tour Connects with Athletes
On Jan. 8, Eastbay, an online and catalog retailer of athletic shoes, apparel and equipment, kicked off the 2012 leg of its Where Athletes Are Tour in a 70-foot semi-trailer traveling to schools and tournaments in Illinois and Wisconsin. The interactive retail space targets athletes of all ages, including athletic directors, coaches and parents of...
Georgia Lottery Unveils Courtside 3D Light Show
During the Atlanta Hawks vs. Cleveland Cavaliers game on Saturday Jan. 21 in Atlanta, the Georgia Lottery activated a 3D light show during halftime to introduce the new $2 Powerball game. The game was launched throughout the Lottery’s more than 40 participating Powerball states on Jan. 15. This was the first time that any of...
Cadillac Takes Colorado Skiers on an Icy Drive at Vail
In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a brand experience called Cadillac Ice Drive. The program, which took place Dec. 21-23, showcased the luxury vehicle’s safety technologies on slick surface conditions to vacationers at the upscale resort.
New Amsterdam Vodka Goes Old School for Millennials
On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting millennial males at the opening night party at the Slamdance Film Festival in Park City, Utah. The 10-foot by 20-foot experience features a dark wood bar, shaving stations and a shoe shine chair. It will be traveling to various markets...