Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate.
Women at last have earned their seat at the table when it comes to event marketing. At least that is the resounding, and unanimous, opinion of the women we have interviewed for our upcoming cover story on women in event marketing, which will run in our August print edition.
So, just what are the qualities that women bring to the industry by virtue of being female? How do those traits enhance their ability to do the job and get ahead? And is it possible that those same inherent traits might make women better event marketers than men? Yeah, we’re going there.
Stay tuned for all this and more as we kick off our annual Women in Events coverage in the coming weeks. In the meantime, here’s what four female executives, all from major consumer brands, had to say.
“The devil is in the details. Paying attention to the details is what makes an event amazing. Every woman that I have worked with in my career has possessed this trait, which is a key driver in developing and executing events.” —vp of experiential marketing
“Being a woman is an advantage when it comes to collaboration and multi-tasking. Women naturally are about getting things done successfully. We’re detail-oriented and collaborative and when we have a goal in mind, we don’t let our ego get in the way. I don’t think of it as how far we have to go, but how far we’ve come and how well equipped we are for success.” —global brand strategist
“Women are more detail-oriented, more organized and can roll with the punches. Events are not black and white—there are some very gray areas—any little things can go wrong, and women can hold their emotions in check when needed, even though we tend to be emotional. You have to be a good multi-tasker in order to do this job.” —head of brand experience marketing
“Women may have a certain level of patience that probably serves them well, but I don’t know if that’s a blanket statement. I work with many amazing, talented men. Maybe it is having both, the yin and the yang. They play off each other and it works.” —vp, integrated marketing communications