How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age

Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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