B-to-C Events

B-to-C Events

January 28, 2010

More From Mobile: Adapt to Changing Paradigms

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture....

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January 28, 2010

Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a...

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January 28, 2010

NYC Turns Streets Into Pedestrian-Friendly Walkways

For three Saturdays in August the Big Apple is temporarily blocking taxis and cars from one if its busiest city streets and is instead welcoming pedestrians to stroll walk bike and run the nearly seven-mile route. The city’s Summer Streets program runs along Park Avenue from the Brooklyn Bridge to 72nd Street on August 9...

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January 28, 2010

Bravo’s Top Chefs Hit the Road

Bravo TV has launched Top Chef: The Tour a grassroots mobile experience that has many of the contestants from the reality show out on cooking demos and meet-and-greets with fans around the country. The tour launched in late June with stops will draw to a close in New York City in early October.

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January 28, 2010

Dell Promotes Tour With Giant Beach Towel

To get consumers psyched about its Summer Rocks Festival Tour Dell recently blanketed popular recreational spots across the country with a giant beach towel. Made up of individual soft bamboo material towels the 35-by-60-foot giant towel was reminiscent of a checkerboard with hundreds of colors.

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