B-to-C Events
How FedEx Earned Its Gen Y Wings
When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made the company’s name a bonafide verb in 2006.
7 New Ways To Use Twitter In Events
Whether you’re activating a consumer event, a trade show or a conference, Twitter can be a highly effective way to generate excitement, increase awareness and keep in touch. But that’s hardly all the social media tool is capable of. Today, event marketers are pioneering ever more innovative ways to use the power of Twitter to...
How Nokia’s Lab Became A SXSW SCENE
Finnish tech brand Nokia brought its state-of-the-art research and development laboratory to the South by Southwest Interactive, Film and Music Festival (SXSW) last week in the form of the Nokia Lab. From the outside, the three-domed, otherworldly space evoked the brand’s Scandinavian roots, partly thanks to the very aggressive exterior bubble cannons that created a...
Agency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible. With strategies set and most budgets finally approved, watch for first-half action across all categories.