B-to-C Events

Merck Pop-Up Schools Canadians on Allergy Symptoms

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Merck Pop-Up Canadians on Allergy Symptoms

To drive trial of its allergy control product portfolio during peak allergy season, Merck Consumer Care Canada activated a suburban-style pop-up in bustling urban centers in three major cities. The Allergy…

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Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Experiential Marketing Trend of the Week: Delivery Design
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  3. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
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  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  5. The Brief: Retro Malls and Cheese Ball Challenges
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  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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  9. Experiential Marketing Trend of the Week: Wedding Bells
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