B-to-C Events

B-to-C Events

January 28, 2010

Saturn Rolls On a Solar-Powered Tour

In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot  has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.

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January 28, 2010

Going off the beaten path to save money

In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes and local cafés where they can throw their events and skip the expense associated with custom-built environments. An added bonus with these unconventional spaces is that the target demo often comes with the package.

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January 28, 2010

Pepsi’s Uncorks Killer Summer Event Campaign

The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull and Rockstar the highly-caffeinated offshoots of the soft drink category have not only grown in popularity over the past decade to the tune of $6.5 billion in annual sales they continue to fly off the shelves while other...

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January 28, 2010

New Exhibits Offer Pre-fab Costs

When budgets are tight exhibition designers can help you come up with solutions that still look great but cost less. Turning to some of today’s newest modular systems is one way designers are keeping budgets under control while creating a design statement that looks custom but isn’t.

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January 28, 2010

How Co-Marketing Helps Keep Costs Lower

In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch...

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