B-to-C Events

B-to-C Events

January 28, 2010

FX Network’s Harley Riders Hit The Streets

To get viewers revved up about the Sept. 3 premiere of its new original series “Sons of Anarchy ” the FX Network had 50 Harley-Davidson riders hit the streets of Beverly Hills Hollywood Los Angeles and New York City all wearing t-shirts branded with the show’s information. “Getting people talking about it was our goal...

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January 28, 2010

Chili’s Goes Tailgating In the Fall

Chili’s is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and Penn State at Wisconsin. At each game Chili’s will have teams of six-10 people looking for fans tailgating with Chili’s...

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January 28, 2010

Steal This Idea: State Farm

Even in a down economy Californians still love cruisin’ in their squeaky-clean cars. So to make connections in the local market State Farm offered drivers something special for their gas-guzzling babies—spa therapy. From July 7 through Aug. 3 two Los Angeles car washes were transformed into Zen-inspired red and white pagodas where drivers received free...

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January 28, 2010

Mall Matters

It’s the 21st century. Scenes of middle class Americans strolling around a massive indoor shopping complex (commonly known as a mall) in their sweatpants window shopping at The Sharper Image sipping an Orange Julius and maybe stopping off at JC Penney for a pair of khakis is one you’ll only see in old sitcoms. It’s...

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