B-to-C Events
Bacardi Seeks Out The World’s Best Bartenders
Bacardi USA this year is celebrating its 150th birthday and to kick the year off right, House of Bacardi set out to crown the best bartender in the world through its 2012 Bacardi Global Legacy Cocktail Competition. The finals were Feb. 19 and 20 in Puerto Rico, where the 26 regional winners from all over...
Blue Cross Blue Shield Creates Garden Oasis
Health insurance company Blue Cross and Blue Shield of Florida returned to the Food Network South Beach Wine & Food Festival in Miami (Feb. 23 to 29) this year as a title sponsor of the SOBE Fun and Fit area where it encouraged families to pursue a healthy lifestyle through activities that focused on a...
Schick’s Razor Sharp Strategy with Katy Perry
Been to any good concerts lately? How about a concert with a killer brand sponsorship program that made a meaningful connection with you before, during and after the live event? Concert tour promotions are a staple in the brand marketer’s bag of tricks, but the engagement model is getting a much-needed overhaul as marketers and...
EM Interview: Moving with Music
Jerry Preyss Vice President of Global Innovation and Brand Marketing Hertz Campaign: Moving with Music Hobby: Writes country-western song lyrics for fun