B-to-C Events

B-to-C Events

January 28, 2010

Office Depot Signs On With Tony Stewart

Office Depot will be a co-primary sponsor of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series vehicle along with Procter & Gamble’s Old Spice starting in 2009. His car will have a new color scheme to reflect the partnerships. The retailer is currently a NASCAR sponsor and sponsors driver Carl Edwards in...

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January 28, 2010

Go Green and Go Hybrid

"IF YOU BUILD IT THEY WILL COME."  Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths that will increase ROI rather than burn a hole in their pockets. Add in environmental concerns and there are plenty of reasons...

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January 28, 2010

Women in Event Marketing: Litzow

Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers...

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January 28, 2010

Hyundai Shows Off New Luxury Sedan

On Aug. 8 Hyundai stopped by New York’s Financial District to offer consumers a first-hand look at the automaker’s first luxury performance sedan the Genesis. Visitors could hop in the passenger seat and take a spin with a professional driver on a special course located just off of Wall Street. (At larger events consumers take...

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January 28, 2010

Restaurant Chain Chefs Cook At Farmers Markets

To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.  

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