B-to-C Events
SodaStream Fizzles at Spring Break
On March 10, at-home soda maker brand SodaStream kicked off its Spring Break program at Panama City Beach, FL, with a series of beach activations. The brand will be on the beach through March 18 with a 20-foot by 20-foot footprint that has as its backdrop a 12-foot by six-foot cage atop a trailer filled...
EM @ SXSW 2012
EM’s own Ken Briodagh has been on the ground in Austin for 48 hours now, and so far, he’s seen some of the best the Interactive portion of South by Southwest has to offer.
OREO Throws Itself a 100th Birthday
OREO, the iconic chocolate sandwich cookie with the creamy filling sold by Kraft Foods, on March 6 celebrated its 100th birthday with surprise parties in seven U.S. cities, including a flagship event in Los Angeles where country music group Lady Antebellum performed several songs including, of course, “Happy Birthday.” Additional parties were held in other...
Inside Out: The Magic School Bus
To celebrate the 25th anniversary of “The Magic School Bus” book series, Scholastic this past October invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where The Magic School Bus rose from the Hudson River on a barge. Scholastic used its educational Magic School Bus, which tours the...