B-to-C Events

B-to-C Events

January 28, 2010

Microsoft Opens Up Family Portrait Studios to Bond with Urban Moms

This April the Microsoft Windows brand for the first time turned to experiential marketing to give its Windows Live Photo Gallery and Windows Live Spaces photo sharing and social networking services a boost in awareness. From April 19 through May 11 residents and visitors to New York City’s Brooklyn Heights and San Francisco’s Pacific Heights...

read more

January 28, 2010

Alaska Town Renamed Jolt During Summer Solstice

Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting cases of their product to sleep-deprived citizens of Barrow AK the northernmost U.S. city.  The beverage was distributed precisely at the solstice (approximately 8 p.m. on June 20)—which was exactly five weeks and six days after sunrise there with another...

read more

January 28, 2010

Chrysler Partners With Six Flags

Chrysler is partnering with theme park company Six Flags in an effort to give consumers one-on-one experiences with its Chrysler Jeep and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flag theme parks this summer and will add more parks in 2009. Additionally Chrysler Jeep and Dodge vehicles will become the “official...

read more

January 28, 2010

Bravo Promos Show With Free Hair Styling

To promote the second season of “Shear Genius ” cable net Bravo last month offered New Yorkers free blowouts by the show’s 12 contestants in a one-day Times Square pop-up hair salon. The first 100 guests in line for a blowout received a gift bag brimming with Nexxus hair products. A key design element: 10...

read more

January 28, 2010

Defying the Concert Sponsorship Formula

The concert sponsorship activation model has become for the most part a rather formulaic platform. Hit folks in the parking lots set up near concession stands before the first set and serve up some branded love after the encore wraps up. Nuff said papi.

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']