B-to-B Events
EventTech 411: Registration and Guest Tracking Solutions
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at attendance and ticketing solutions for event organizers. Whether you’re trying to retrieve lost registrants, re-engage past attendees or efficiently...
HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside...
Best of EMS 2016: Day Three
Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee,...
Best of EMS 2016: Day Two
Multisensory Experiences, College Marketing and Employee Appreciation Day Two of the Experiential Marketing Summit kicked off on the early-bird side for the event industry’s yogis as top Denver area yoga instructors led attendees through downward dogs and salutations in an optional morning networking activity at 6:30. For those who partied late into the evening at...