B-to-B Events

Inflatable structures are more than a lot of hot air. At fairs festivals even on the trade show floor these gigantic colorful creations can help sponsors advertisers and exhibitors stand out from the crowd. State Farm places inflatable billboards on golf course lakes at its LPGA-sponsored events (BBI Inflatable Display Systems handles). Nokia Studio a mobile entertainment experience last summer traveled to music festivals with a cube-shaped structure made out of an inflatable wall system and shipping containers (Landmark Creations handles).

In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes and local cafés where they can throw their events and skip the expense associated with custom-built environments. An added bonus with these unconventional spaces is that the target demo often comes with the package.

When budgets are tight exhibition designers can help you come up with solutions that still look great but cost less. Turning to some of today’s newest modular systems is one way designers are keeping budgets under control while creating a design statement that looks custom but isn’t.

In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch your budget and take you places you’ve never been before.

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick mastery of distribution practices sales tactics retail relationships and consumer behaviors. With budgets shrinking and quantifiable deliverables more important than ever before it’s time to turn experiential programs into sales machines.