B-to-B Events
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B-to-C EventsHow Co-Marketing Helps Keep Costs Lower
In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch your budget and take you places you’ve never been before.
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B-to-C EventsNine Best Practices To Improve Your Pre-Event Strategies
If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick mastery of distribution practices sales tactics retail relationships and consumer behaviors. With budgets shrinking and quantifiable deliverables more important than ever before it’s time to turn experiential programs into sales machines.
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B-to-C EventsTurning SMS Into Real-time Dialogue
Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.
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B-to-C EventsMobile Marketing Vehicles Bring Big Tech
When it comes to mobile tours technology is one of the best ways to differentiate one truck from another. Graphics are eye-catching but for an engaging consumer connection high-tech touches such as lighting and sound effects interactive touchscreens and other cutting-edge gizmos make the experience memorable and worth the investment of time energy and dollars.
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B-to-C EventsEM’s year in review
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking
Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself sparking a domino effect of financial destruction that seemed only to gain momentum as the year went on.