B-to-B Events
Advertisers Step Straight into an Onion Story at a NewFronts Gala
As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a twinge of regret at my choice of skinny jeans and boots as a handsome tuxedo-clad gentleman presented me with a silver platter piled high with business cards and money… a pile of dollar bills, some neatly folded into swans. The...
Six Ways to Create a Stand-Out Recognition Event
The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took place March 17 to 18 at the Music City Center in Nashville, achieved its highest satisfaction rating since 2007. A seamless main stage production, along with a consistent message for the 3,400 independent brokers and sales agents who attended, accounts...
EventTech 411: Budget-Friendly Lead Management
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...
How to Pick the Right Musical Act for Your Event
There was a time when corporate gigs were, well, taboo. Artists felt they would be perceived as “selling out” and, maybe, that the atmosphere would be a little stale. But the music industry has changed and artists are no longer earning their keep from record sales alone. The tour is what’s contributing to the paycheck...