B-to-B Events
Fab 50 2016: Engaging the Next Generation
Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.
Casa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology...