B-to-B Events

May 7, 2014

Special Report: The 2014 Ex Awards

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

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May 7, 2014

Nine Ways To Protect Your Customer Data

It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised...

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May 6, 2014

The Measure of Success: Tools You Can Use

So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new...

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