B-to-B Events
Inside USG’s Internal Olympics Event
When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking for a platform to activate an overhaul of the company brand, it saw parallels between the Olympic Games and the “plan to win” strategic vision it had laid out for the company. So USG secured itself as Olympic sponsor of...
TED’s New Approach: City 2.0
The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an...
DTS Dials-Up Mobile Theme at CES
DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience”...
Uber and PayPal Give Startups a Lift
Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured keynoters at the international LeWeb Paris conference Dec. 10 to 12. The campaign, Pitch In Style, was designed to promote...