The goal of the FTC’s guidelines is to return authenticity and transparency to the space.[/caption]
If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC)…
This story appeared in the March 2018 issue

Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers
Related Articles
-
Game On: Seven Insights on Formulating an Esports Marketing Strategy
-
Cause Marketing: When Kids Were Fined for Lemonade Stands, Country Time Stirred Up a Hyper-Local Campaign
-
No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour
-
How Amex Delivered 40 Virtual Consumer Experiences in Six Months