What You Need to Know About the Crackdown on Influencers

Four Things You Need to Know About the FTC's Latest Crackdown on Influencers

Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers

The goal of the FTC’s guidelines is to return authenticity and transparency to the space.[/caption] If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC)…
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This story appeared in the March 2018 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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