Author archive for Rachel Boucher
It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a...
JetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.”
Country Music Events: How Big Brands are Building Loyalty
The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the...
Five Steal-Worthy Strategies From the Tourism Industry
Just like any brand or business, the tourism industry has its share of marketing challenges. From perception problems to off-season slumps, many are turning to experiential strategies to give their local economies a boost.