Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Shifting Gears: Why the Detroit Auto Show is Moving to June
    B-to-B Events

    Why the Detroit Auto Show is Moving to June

    As the Detroit Auto Show wrapped its 30-year run as the first automotive show of the calendar year in January, all eyes were on its big move to June 2020. The North American International Auto Show, which is owned by the Detroit Auto Dealers Association, will take over the area surrounding Detroit’s Cobo Center next […]

  • Open, Vintage and Casual: Heineken House is Revamped at Coachella
    B-to-C Events

    Heineken Tears Down the Walls of its House at Coachella

    A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]

  • At SXSW, Facebook Opens the Doors to its Art Department CSR Program
    B-to-C Events

    At SXSW, Facebook Opens the Doors to its Art Department CSR Program

    Social networking sites are about connecting the world and communities, ultimately, through our devices. But for more than a decade, Facebook has been leveraging art to build and impact communities offline. At SXSW this year, Facebook’s Art Department went “live” for the first time in seven years, activating its CSR program and promoting its mission […]

  • General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day
    B-to-C Events

    Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

    General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]

  • Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls
    B-to-C Events

    How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

    Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]