Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
    B-to-C Events

    Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers

    With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable) […]

  • L.L. Bean’s New Campaign Encourages Consumers to get 'S'more out of Summer'
    B-to-C Events

    L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’

    We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions, […]

  • johnson-johnson_light-symposium-2019_1
    B-to-B Events

    When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium

    In the health care world, product launches typically involve a sit-down dinner with doctors, a podium and a presentation. But for Johnson & Johnson Vision, introducing its Acuvue Oasys with Transitions Light Intelligent Technology contact lens needed an innovative launch experience to match it. Enter: The Light Symposium, a series of events that leveraged a LightQuest […]

  • Skintimate Opens the First Professional Leg Shave Bar in the Country
    B-to-C Events

    Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

    For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]

  • How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
    B-to-C Events

    How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

    Fresh strategies to help consumers achieve a balanced lifestyle   From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than […]