Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • L.L. Bean’s New Campaign Encourages Consumers to get 'S'more out of Summer'
    B-to-C Events

    L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’

    We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions, […]

  • johnson-johnson_light-symposium-2019_1
    B-to-B Events

    When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium

    In the health care world, product launches typically involve a sit-down dinner with doctors, a podium and a presentation. But for Johnson & Johnson Vision, introducing its Acuvue Oasys with Transitions Light Intelligent Technology contact lens needed an innovative launch experience to match it. Enter: The Light Symposium, a series of events that leveraged a LightQuest […]

  • Skintimate Opens the First Professional Leg Shave Bar in the Country
    B-to-C Events

    Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

    For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]

  • How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
    B-to-C Events

    How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

    Fresh strategies to help consumers achieve a balanced lifestyle   From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than […]

  • JUST Egg Cooks up a Diversified Sampling Campaign in Four Cities
    B-to-C Events

    How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide

    The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations […]