Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Roundup: Brand Experiences at Super Bowl 53 in Atlanta
    B-to-C Events

    Roundup: Brand Experiences at Super Bowl 53 in Atlanta

    While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.

  • Famous Rao's Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events
    B-to-C Events

    Famous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events

    The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino […]

  • Photo Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter
    B-to-B Events

    Photo Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter

    While the big branded booths in the halls at the Las Vegas Convention Center and Sands Expo are the epicenters for headlines at CES, they’re not the only places brands engage with audiences at the show. There are scores of meeting spaces and branded headquarters that provide strategic value for companies like Facebook, Spotify and […]

  • CES 2019: How Google Took Attendees for a Ride
    B-to-B Events

    CES 2019: How Google Took Attendees for a Ride

    Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if […]

  • CES 2019: Twitter Commons Returns with Texture and a Business Message
    B-to-B Events

    CES 2019: Twitter Commons Returns with Texture and a Business Message

    For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies […]