Author archive for Kait Shea
Audible Brings the Magic of its New ‘Harry Potter’ Series to Life with a Global Campaign
To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out...
The Brief: Revolving Libraries and the Maxxinista Express
This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to...
The Brief: Roman Convoys and Parking Parties
This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.