Author archive for Kait Shea
Experiential Marketing Trend of the Week: ASMR Activations
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to...
The Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
Audible Story House: Storytelling and Community-Building at a ‘Bookless Bookstore’
The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever IRL space dedicated to the craft, where every use-case for enjoying an audiobook had its own dedicated room, and “Story Tiles” turned the brand’s intangible products...
The Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.