Author archive for Kait Shea
Five Tips for Delivering Pre-Conference Programming that Builds Business
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the...
The Brief: Paws of Fame and Hidden Frequencies
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies.
Gov Ball 2026 Experiential: 11 Ideas We Loved, From Swish Booths to Roller Rings
A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 60-plus artists, including headliners like Lorde and A$AP Rocky, captivated crowds across three stages. Add in cuisine from local hot spots and select Queens Night Market...
The Brief: Lemonade Spas and Malibu in Manhattan
This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin' Barbie DreamHouse and Knicks in five, baby!