Author archive for Event Marketer
Extending Event ROI: The Complete Guide to Content Activation
We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, the opportunity to share the countless ideas, experiences, and insights from the event is far from over. This is where...The Event Strategist’s Guide to Experience Planning
This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience design as an engagement tool, and getting to the heart of why events are important. Complete this form to download the full report. Fields marked with an * are required....The Experience Builder’s Event and Content Roadmap
Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes first, and tech is the enabler. This guide explores the modern tactics that influence experiences, independent of platforms, and identifies the trends impacting the industry, in...
Watch: March 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from March. And it all starts with an exclusive look inside Barbie Dream Fest, plus—Regency era vibes, Y2K done right and skateboarding. Subscribe to The Brief LinkedIn Newsletter Related Links: Our Firsthand Report on Barbie Dream Fest Bravo’s ‘Ladies...