10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a…
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks…
Experiential Trend of the Week: Cinematic Campaigns
Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have…
Watch: The Brief, Live! July 2025 Edition—San Diego Comic-Con
In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden…
Podcast: EM Editors Take San Diego Comic-Con 2025
San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at…
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by…
How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback
It’s the year of the Disney throwback, and our millennial hearts are all in, from…
From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives,…
The Brief: Dive-In Theaters and Kidney Passes
This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for…
San Diego Comic-Con 2025: The Big Experiential Recap
For more than 50 years, superfans of comics, movies, gaming and other popular arts have…