CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color…
How evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US…
FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’
“This opportunity gave us a chance to tap into other areas, like food and wine,…
Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists…
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to…
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to…
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and…
Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers.…
Podcast: Launch Stories—Creating an Event for an Industry
Creating an event for the industry, as opposed to only your customers, is a power…
Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty
If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The…