Embracing Early Hours: How Jamba’s Sampling Activation Capitalized on the Rising Sun
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34…
Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report
It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative…
Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor…
The Brief: Fast Food Dupes and Train Takeovers
This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food…
Bugaboo Launches its New Stroller with a ‘Social-first’ Pop-up for Creators and Parents
For more than two years, Bugaboo has been developing a stroller that can grow alongside…
A Day in the Life: Tour Manager Romel Martin on His Career on the Road
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile,…
The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy…
A Day of Collaborative Learning: What to Expect at Agency Forum 2024
The third annual Agency Forum convenes at Dream Downtown in New York City on Nov.…
Agency HR Update: The Talent Pool and Creative Roles
Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a…
LEO Events Launches Event Minor and Fellows Program at the University of Tennessee, Knoxville
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a…