Where Are They Now: Deborah Wahl Meyer
November/December 2006 Lexus Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio…
Where Are They Now: Diana Klug
February 2007 Boeing Back then: Director of marketing Diana Klug was proudly showing off Boeing’s…
Where Are They Now: Chuck Yort
March 2007 Plantronics Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners…
Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit
Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action…
Activation: The Home Depot Leverages NFL Via Community Efforts
In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next…
Marketing to the Digital Mom
Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by…
Tostitos’ Effort is Fueled by Facebook
Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super…
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its…
Marketing to Students
Marketers spend billions of dollars each year marketing to kids—on TV in school even on…