How GE’s Water Tour Paid Off
GE Water trades in hundreds of trade shows for a paid proprietary event program. A…
Tastemakers in New and Creative Ways
Product sampling programs target tastemakers in new and creative ways Street-corner handouts during rush hour…
Taking the Proprietary Property Plunge
What to consider before taking the proprietary property plunge
Consumers with the Most Spending Power Are the least Brand-Loyal buying
Surprising research shows that consumers with the most spending power have the least brand-loyal buying…
Budgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the…
Malls Evolve
Malls continue to evolve into 360-degree marketing platforms When you think of the American shopping…
How Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the…
Inside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing…