Nautica Connects With The Khaki-Set
To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit…
Huggies Connects With Moms
Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms…
L.L. Bean Camps Out To Create Buzz
To drive consumers to its newest store in Skokie IL L.L. Bean set up camp…
Delta Lands At New York Wine & Food Fest
Delta Air Lines made a smooth connection with the 22 000 attendees of the Food…
ioSafe’s Demo Makes The Most Of A Small Budget At CES
Giving consumers the chance to experience products first-hand is what the Consumer Electronics Show is…
Reebok’s ‘Flashy’ Concept Store
Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3…
An Eco-focused Event Industry Roundtable
Green means many things to many different people. For some it’s a mission; for others…
Walmart Turns Its Sustainability Pledge Into Action
In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up…
Think Small: Mobile Vehicles That Take Up Little Space Make a Big Impact
Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old…
Dos Equis and Jim Rose Produce Variety Show Tour
Dos Equis hit the road this fall with The Most Interesting Show in the World…